Customer Financing: Boost Sales and Build Customer Loyalty

Do you own a small business? The success of your business may depend on your clients’ financial capabilities. As the COVID-19 pandemic continues to impact consumer shopping behaviors, retailers with online storefronts and e-commerce businesses are considering using customer financing platforms to improve customer loyalty and boost sales.

Customer financing is a service or program that allows customers to make payments over time for goods, services, or products. Instead of paying in full upfront, customers can spread out the cost of their transactions. This article will delve deeper into customer financing, its benefits, costs, and alternatives.

What is Customer Financing?

Customer financing is a way for businesses to assist customers in making payments over time. It allows customers to pay for goods or services in installments, rather than paying the full amount upfront. Customer financing typically requires an application and a credit check to assess the customer’s creditworthiness.

There are different types of customer financing available. Primary financing refers to businesses that offer their own financing programs to customers. This option requires the business to handle the entire process, including credit checks and collecting payments. Alternatively, businesses can rely on third-party financing providers who handle the financing process on their behalf.

Benefits of Offering Customer Financing

By offering customer financing, businesses can enjoy several benefits:

  • Increase Sales and Average Transaction Size: Customer financing gives customers more purchasing power, allowing them to afford larger goods or services. Businesses that offer financing see an average increase in sales and the size of each transaction.
  • Obtain Payment in Advance: With customer financing, businesses receive payment in full at the time of purchase. This enhances cash flow and eliminates the risk of non-payment.
  • Competitive Advantage: Offering customer financing sets businesses apart from competitors and can attract more customers. It allows smaller businesses to compete with larger retailers that already offer financing options.
  • Closing More Jobs: Financing lowers sales barriers and encourages customers to make purchases they may have otherwise considered unaffordable. It helps customers focus on the value of the purchase rather than the upfront cost.
  • Customer Loyalty: By providing a convenient payment option, businesses can build customer loyalty. Customers appreciate the flexibility and ease of financing, leading to repeat business.

Disadvantages of Customer Financing

While customer financing offers many benefits, there are also some disadvantages to consider:

  • Minimum Transaction Amounts: Some financing providers require a minimum transaction amount, which may exclude customers looking for smaller purchases.
  • Service Charges: Third-party financing companies may charge fees per transaction or a monthly fee. These fees can impact business profitability, so it’s important to choose a provider with reasonable fees.
  • Cost of Acquiring Customers: Offering customer financing may come with additional costs, such as fees paid to the financing provider. Businesses should perform a cost-benefit analysis to determine if the return on investment justifies the cost.

Alternatives to Customer Financing

If offering customer financing is not the right fit for your business, there are alternatives to consider:

  • Small business loans
  • Lines of credit
  • Invoice factoring or financing

These alternatives can help boost cash flow and provide financial flexibility without the need for customer financing.


Customer financing is a powerful tool for businesses looking to increase sales, attract new customers, and enhance customer loyalty. By offering financing options, businesses can empower customers to make the purchases they desire while spreading out payments over time. It’s important to weigh the benefits and costs of customer financing and consider alternatives that align with your business goals.

To learn more about customer financing and other business solutions, visit ATICE.INFO.